Enrollment Leaders – If You Aren’t Considering Retention, You’re Doing it Wrong
Ashley Kern Ashley Kern

Enrollment Leaders – If You Aren’t Considering Retention, You’re Doing it Wrong

Scholarships play a vital role in attracting talented students to universities, but their impact extends far beyond enrollment numbers and new net student revenue. For universities, considering student retention when optimizing scholarships is not just about ensuring a stable student population; it's about fostering a supportive environment that promotes student success, enhances institutional reputation, and ultimately boosts long-term revenue.

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Four Strategies to Combat the Demographic Cliff
Ashley Kern Ashley Kern

Four Strategies to Combat the Demographic Cliff

The landscape of higher education is evolving rapidly, with universities facing challenges such as the student demographic cliff, declining enrollment, increasing student price sensitivity, and having less information on student caliber with fewer students taking the SAT and ACT. To navigate these challenges successfully, institutions must adopt strategic and data-driven approaches that focus on long-term outcomes and impact. Here are four analytical strategies that we recommend for universities to combat these issues.

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The Impact of Tuition Resets</a>
Ashley Kern Ashley Kern

The Impact of Tuition Resets

During Fall 2022, enrollment declined by 1.1% compared to Fall 2021 enrollment numbers. This is closer to the pre-pandemic enrollment declines that were expected, although these results were certainly not desired. First year freshman enrollment declined in all four-year sectors ranging from highly selective private institutions to public flagship universities. This continual decline has led more colleges and universities than ever to consider or implement a price freeze or a complete tuition reset.

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8 Key Takeaways: FAFSA Simplification Survey Results</a>
Ashley Kern Ashley Kern

8 Key Takeaways: FAFSA Simplification Survey Results

To get a better understanding of what challenges are stemming from the FAFSA Simplification Act, we polled enrollment, financial aid, and budgeting leaders from colleges and universities across the country. The results are in, representing every geographic region, institution type, and size. We see some key trends and challenges emerging.

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