Seven Higher Ed Marketing Strategies for Reaching Gen Z
As Gen Z, and very soon Gen Alpha students, are contemplating their options for higher education, marketers and educators are faced with the challenge of understanding and engaging with these tech-savvy and digitally connected generations. Unlike their predecessors, they characterized by a deep integration of technology into their daily lives and a more critical approach to evaluating the return on investment from higher education.
How the Student Voice Can Inform University Brand
College students have many different day-to-day experiences ranging from interactions with professors, to doing their laundry in residence halls. Hopefully most experiences are positive, but inevitably there will be some negative experiences that can leave lasting impressions on college life in general. It is important for higher ed leaders to understand the perceptions and experiences, both good and bad, of college students to better serve them.