The SightLine team is proud to announce the addition of two wonderful consultants and business advisors to our team. Both advisors were introduced to SightLine through the international Astia network of angel investors, venture capital groups, and industry experts. Both team members have incredibly diverse backgrounds of professional experience, and we cannot wait to continue learning from them!

Bridget Gildea, has an MA in English from Trinity College, University of Cambridge. She has over 18 years of experience in higher education, behavioral science, program creation, and marketing experience. Previously the Director of Program Development at Harvard Kennedy School (HKS) Executive Education where she created new programs on behavioral science, digital transformation, and innovation in government with Harvard faculty such as Professors Brigitte Madrian, Jorrit de Jong, and Cass Sunstein. She launched a portfolio of new programs and partnerships worth over $36 million, including building marketing and outreach strategy for HKS Executive Education based on behavioral science principles.

Bridget’s consulting experience includes the University of Cambridge, London School of Hygiene and Tropical Medicine, the European Climate Foundation and Harvard; and she has worked extensively with MIT, the InterAmerican Development Bank, IE Business School, the National School of Government in Brazil, and the Robert Bosch and MacArthur Foundations.

She is also a visiting fellow (SRA) at the Intellectual Forum, Jesus College, University of Cambridge, having previously served as the Speaker’s Chair on the Executive Committee of the Oxford & Cambridge Society of New England as well as on the Program Committee of the Boston Book Festival. Her collaboration with the Behavioral Insights Team brought her work internationally to Nigeria. And the list goes on.

SightLine Founder, Ashley Kern, says “we are excited to be collaborating with Bridget for both our business development but also working consultatively with colleges and universities together. Bridget brings such a unique background and understanding from behavioral intelligence research that allows us to use SightLine’s data modeling in a much broader scope. We are learning so much from her.”

The SightLine team is also fortunate to bring on Ed Bailey as another incredible advisor. Ed has an expansive background in technology, data science, and serving recruitment and higher education. He received his MBA and MA in Education from Stanford University as well as a BS in Mathematics and Finance from Michigan State University. Ed is a former member of the Alumni Board of Trustees for the College of Natural Science at Michigan State University and was a trustee of the school board for the Mountain View-Whisman School District.

Ed has spent the past 20 years guiding tech companies through business development, strategy, analytics and human resources development. Ed’s last corporate role was as Head of People for the Human Resources organization for Cisco where he helped navigate the company through a CEO transition. Prior to that, Ed was formerly Director of Sales Effectiveness at LinkedIn where he drove behavioral changes for a team of 3,000 salespeople.

Ed was also Head of Global Sales People Programs at Google where he led teams focused on performance management, compensations programs, and organizational effectiveness initiatives for the Global Sales and Marketing organization. During his 8 years at Google, Ed also managed recruiting programs and strategy for Sales and Marketing roles across Google focusing on staffing operations, internal mobility, and sourcing including the Building Opportunities and Leadership Development (BOLD) diversity internship program. 

“Ed brings in such a unique perspective on diverse recruitment and business development while also being so involved in the higher education and analytics space. Any challenge that we bring in front of Ed, he has valuable feedback on whether it be data, student recruitment and enrollment, sales, or major business decisions,” says Ashley.

What an exciting way to start a new year!