Ashley Kern, a data scientist, thought there had to be a better way for colleges and universities to decide which students to accept and how much in aid and scholarships to offer them. It has long been a hit-and-miss process based more on gut feelings than science. And she wanted to turn that around.

So in 2018, she founded Houghton-based SightLine Inc. to offer schools market analysis and predictive analytics through the use of artificial intelligence. The end goal is to make the process fairer and more understandable. 

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