Ashley Kern, a data scientist, thought there had to be a better way for colleges and universities to decide which students to accept and how much in aid and scholarships to offer them. It has long been a hit-and-miss process based more on gut feelings than science.
At SightLine we have had the pleasure of working with Michelle Rhodes, the Associate VP for Financial Aid at Grand Valley State University (GVSU) throughout the past year.
It has become common practice in the enrollment management space to use predictive models to target outreach and recruit the right students.
Behavioral science is the study of how people behave, and what interventions work to change that behavior. SightLine Advisory Board member Bridget Gildea - consultant, advisor and SRA at the Intellectual Forum, Jesus College Cambridge - is an expert in behavioral science.
[HOUGHTON, MI]—March 1, 2022—SightLine, Inc., a business specializing in predictive analytics for higher education, is proud to announce national certification as a Women’s Business Enterprise and Woman Owned Small Business by the Great Lakes
The SightLine team is proud to announce the addition of two wonderful consultants and business advisors to our team.
Colleges and universities are faced with the growing trend of becoming test optional or eliminating the use of test scores all together for admissions and awarding.
Higher Education institutions are facing financial pressures due to generally declining applicant pools, declining federal and state funding, and increasing skepticism over return on investment of higher education.
At Sightline, we believe that by looking at student success with a holistic lens, from enrollment through graduation, we can achieve the best outcomes.
Throughout the past year and a half, the world has had to adjust to a new schedule, new restrictions, and new limitations due to the COVID-19 pandemic. But this is nothing new for people who have long been dealing with chronic illness or living with disabilities.
At SightLine, we believe that student success and university success go hand-in-hand. We have found that student employment on campus provides a natural framework for engaging with students, resulting in better long-term retention outcomes.
Financial aid and tuition rates have an impact on long-term student retention that is understudied but should be proactively addressed.
For a variety of reasons, many institutions are considering adjusting their published tuition or net price. Inevitably this process will include re-structuring the institutional awarding matrix or criteria.
A challenge frequently faced by our clients are overly complex scholarship awarding strategies that do not yielding the anticipated number of students. Furthermore brand consistencies with awarding strategy can be hard to achieve.
September 1, 2021, HOUGHTON, MI – SightLine, Inc. and the Foundry Educational Foundation (FEF) have expanded their partnership to grow the Overture Grant program, an initiative to support FEF’s strategic goals.
Testing institutional data can identify uncommon, high-yield student pipelines
Financial aid and enrollment offices consistently have fewer and fewer resources at hand, while being asked to manage more complex enrollment cycles. This shouldn't be a wait-and-see experiment, when there are plenty of institutional and market level data to inform decisions.
July 19th, 2021, Houghton, MI – SightLine is being acknowledged as one of the 56 Top Michigan Artificial Intelligence (AI) Companies and S
SightLine is pleased to welcome Kayla Blackmer as the University Success Manager.
Perspective on Predictive Analytics Products from a Data Scientist
SightLine and NACUBO paired up on April 27, 2021 for a webcast on Optimizing Enrollment to Yield Increased Net Revenue
SightLine, Inc., is a growing boutique analytics firm providing targeted, easy to interpret predictive analytics and market intelligence solutions for colleges and universities. We empower higher education institut
April 5th, 2021, Houghton, MI – SightLine is being acknowledged as one of the 2021 awardees for the SmartZone Best Small Business award, presented by the Michigan Economic Development
April 2nd, 2021, Houghton, MI – Today SightLine announces the addition of Gregory Gallant, M.S. to their technical team as Lead Data Scientist. Mr.
Both public and private 4-year higher-ed institutions have consistently increased their prices while seeing declining enrollment yield rates over the past decade.
In the world of the COVID-19 pandemic, students shopping for higher education options have become more savvy out of necessity. At SightLine, we believe there will be a reckoning that many students will not continue to pay high tuition prices.
Making Enterprise Quality Predictive Analytics Accessible to Higher-Ed Institutions of All Sizes
The SightLine team was recently featured on Andrew Hoekstra's #leadwithdata podcast.
Higher-ed institutions are consistently assessing their competitive advantages within the marketplace to enroll more students.
HOUGHTON, MI - Now more than ever, higher education needs to re-examine opportunities to leverage data, a readily available resource for all institutions. COVID has disrupted higher-ed in a way that was never expected.
Universities across the country have been financially strained due to COVID-19 operational disruptions. It is more important than ever to manage institutional financial aid budgets effectively and efficiently.
Join me as I chat with Ashley Kern and Erin Thompson of Sightline. We dive deep into how Colleges and Universities should be utilizing their data to pivot during and after the pandemic. Who is thriving? Who is struggling?
Whether you are driving your car, listening to music on your iPhone, or flying across the country, materials surround you. The world needs engineers and scientists who understand materials: to make them stronger, lighter, safer, greener, and more cost-effective.
HOUGHTON, Mich. (WJMN) – Two companies in Houghton were part of 58 start-ups that received funding from the Tech Startup Stabilization Fund provided by Invest Detroit Ventures with support from the Michigan Economic Development Corporation.
HOUGHTON — Two Houghton-based, high-tech companies are among 58 across the state to receive direct investments or loans from the state’s Tech Startup Stabilization Fund. The funds are to assist them during the COVID-19 outbreak, the Michigan Economic Development Corporation announced on June 25.
June 12, 2020 — GlobalGiving announced that SightLine has been selected to receive a $5,000 COVID-19 relief and recovery grant from The Red Backpack Fund, an opportunity for small busines
SightLine teamed up with the Association of Governing Boards (AGB) to offer a webinar on balancing enrollment
Description: This summer, in order to maximize retention and tuition revenue, it is critical for universities to connect with students, assess their intentions for the fall, and remove any barriers to their return. The necessity to "re-recruit" your entire student population is
