How Younger Generations View Education and Career Paths Differently
As we usher in the next wave of future leaders and learners, Generation Alpha, born between 2010 and 2025, is poised to redefine the landscape of higher education and career paths. Growing up in an era marked by rapid technological advancements and societal changes, Gen Alpha exhibits unique perspectives on education and career choices. In this article, we will delve into how Gen Alpha views higher education, contemplates potential career paths, and evaluates their options in ways distinct from prior generations.
Seven Higher Ed Marketing Strategies for Reaching Gen Z
As Gen Z, and very soon Gen Alpha students, are contemplating their options for higher education, marketers and educators are faced with the challenge of understanding and engaging with these tech-savvy and digitally connected generations. Unlike their predecessors, they characterized by a deep integration of technology into their daily lives and a more critical approach to evaluating the return on investment from higher education.