Webinar: Social Media - An Overlooked Opportunity to Boost Enrollment Yield
SightLine founder is hosting a webinar featuring MeetYourClass on November 7th, 2024.
Admissions and enrollment teams across the country are currently focused on growing their admit pool with high affinity students by increasing awareness of their institution. From the student perspective, it isn't only about awareness, but more importantly about connection and community.
Are Panicked Enrollment Managers Focusing on the Wrong Funnel Stage?
Higher education institutions are facing a daunting challenge: the enrollment cliff. With fewer potential students on the horizon, many enrollment managers are under pressure to maintain or increase enrollment numbers. However, in their quest to fill seats, are they focusing too much on attracting new prospects at the top of the funnel and neglecting the crucial task of converting quality leads into enrolled students?
Seven Higher Ed Marketing Strategies for Reaching Gen Z
As Gen Z, and very soon Gen Alpha students, are contemplating their options for higher education, marketers and educators are faced with the challenge of understanding and engaging with these tech-savvy and digitally connected generations. Unlike their predecessors, they characterized by a deep integration of technology into their daily lives and a more critical approach to evaluating the return on investment from higher education.